There
really is no trick to getting people to come to your web
site. Give them something
they want or need and they will
come. Search engines look for relevant content on web pages
and they are getting smart enough to recognize the difference
between the one-page pitch site and the meaningful deep
sites that offer real information and entertainment.
Michael
A. Cox 2005
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Web Words
Make Your Site Sticky Every search engine
optimization guru worth his or her salt will tell you about
content and how important it is to your Web
site's ability
to attract the search robots and spiders as well as potential
customers and
long-term visitors. They use a term called "stickiness." Stickiness
refers to the ability of your site to be sort
of like--pardon the metaphor--flypaper. Need I explain?
What this means is that you need something in your
site, on your pages, besides your products, how much they cost,
and a secure server payment gateway. If you are not dealing in
a commodity, you must have a way to get people to comeback and
visit every now and then. The way to do that is with content--interesting
and informative content. Andf fresh content must be added on a
regular basis. The robots love fresh things. The deeper, more
interesting and informative your site is, the better.
You Can't Fool 'Em Anymore
The Google Engineers, and others in the
search engine business, use all kinds of formulas
to try and stay ahead of the people who want to fool the
crawlers looking for web content. One of the simple ways is to
tell the robots to look for deep content in the sites--they look
for lot's of pages with hundreds and thousands of words and material
relevant to the search terms. This is why, often times academic
sites will show up high in the rankings. They are nothing but content
on specific subjects.
So you need content. There are several ways
to get it. You can write it yourself, you can get it for
free from content web sites or you have pay someone to write
it for you. Really
good web writing is a serious wordworking job. Sometimes it
defies logic, and, of course, it breaks a lot of traditional
writing rules--all in the name of SEO (Search Engine Optimization).
How Do You Add Content To A Widget Sales Site?
No matter what your site is about, there is a way to add
content. If you sell widgets, people who buy widgets need
information about
them. They need to know how to use them, what the industry is doing,
what the future holds for widgets and what's new in the widget
business. You can talk about how your widgets relate to
the world, the economiy,
lifestyle and so on. Some sites are easy candidates for content
addition. Others requires alittle thought. And that's where
we come in.
We've Got
Web Words
Affordable and highly readable content--stories articles, essays,
ad copy--is one of the key services offered here at GotWords.
While we can write about anything and have (from public
utilities matters to industrial dyes, from movies to golf) we
do have
some specific areas of expertise. Those include:
- Golf
- Travel
- Movies
- Books and Book Publishing
- Media
- Home Improvement and woodworking
- Cooking
- Energy
- Printing and Pre-Press
- Real Estate
We can provide a custom service to your web site
for as little as $100 per month. Our articles and stories are
fully proofed and placed on your site or delivered to your webmaster
in a variety of formats including html, Word, XML, or flash.
For more about the Gotwords WebWords service
please click here to send
me an email and we can discuss you needs
and expectations. Or call me @ 480-940-4046
Click Here For Other
GotWords Editorial Services
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