writer thinkingThere really is no trick to getting people to come to your web site. Give them something
they want or need and they will come. Search engines look for relevant content on web pages and they are getting smart enough to recognize the difference between the one-page pitch site and the meaningful deep sites that offer real information and entertainment.
Michael A. Cox 2005


Web Words

Make Your Site Sticky

Every search engine optimization guru worth his or her salt will tell you about content and how important it is to your Web site's ability to attract the search robots and spiders as well as potential customers and long-term visitors. They use a term called "stickiness." Stickiness refers to the ability of your site to be sort of like--pardon the metaphor--flypaper. Need I explain?

What this means is that you need something in your site, on your pages, besides your products, how much they cost, and a secure server payment gateway. If you are not dealing in a commodity, you must have a way to get people to comeback and visit every now and then. The way to do that is with content--interesting and informative content. Andf fresh content must be added on a regular basis. The robots love fresh things. The deeper, more interesting and informative your site is, the better.

You Can't Fool 'Em Anymore

The Google Engineers, and others in the search engine business, use all kinds of formulas to try and stay ahead of the people who want to fool the crawlers looking for web content. One of the simple ways is to tell the robots to look for deep content in the sites--they look for lot's of pages with hundreds and thousands of words and material relevant to the search terms. This is why, often times academic sites will show up high in the rankings. They are nothing but content on specific subjects.

So you need content. There are several ways to get it. You can write it yourself, you can get it for free from content web sites or you have pay someone to write it for you. Really good web writing is a serious wordworking job. Sometimes it defies logic, and, of course, it breaks a lot of traditional writing rules--all in the name of SEO (Search Engine Optimization).

How Do You Add Content To A Widget Sales Site?
No matter what your site is about, there is a way to add content. If you sell widgets, people who buy widgets need information about them. They need to know how to use them, what the industry is doing, what the future holds for widgets and what's new in the widget business. You can talk about how your widgets relate to the world, the economiy, lifestyle and so on. Some sites are easy candidates for content addition. Others requires alittle thought. And that's where we come in.

We've Got Web Words

Affordable and highly readable content--stories articles, essays, ad copy--is one of the key services offered here at GotWords. While we can write about anything and have (from public utilities matters to industrial dyes, from movies to golf) we do have some specific areas of expertise. Those include:

  • Golf
  • Travel
  • Movies
  • Books and Book Publishing
  • Media
  • Home Improvement and woodworking
  • Cooking
  • Energy
  • Printing and Pre-Press
  • Real Estate

We can provide a custom service to your web site for as little as $100 per month. Our articles and stories are fully proofed and placed on your site or delivered to your webmaster in a variety of formats including html, Word, XML, or flash.

For more about the Gotwords WebWords service please click here to send me an email and we can discuss you needs and expectations. Or call me @ 480-940-4046

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